Theorizing about the service dominant logic : the bridging role of middle range theory
Roderick J. Brodie; Michael Saren; Jaqueline Pels
| Year of publication: |
2011
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|---|---|
| Authors: | Brodie, Roderick J. ; Saren, Michael ; Pels, Jaqueline |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 1, p. 75-91
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870749