Theorizing the costs of self-service technologies and co-creation by design
Year of publication: |
2024
|
---|---|
Authors: | Darmody, Aron ; Zwick, Detlev |
Subject: | self-service technologies | SSTs | self-service failure | value co-creation | choicelessness | governmentality and marketing | consumer responsibilization | algorithmic marketing | Selbstbedienung | Self-service | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation |
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