Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences
| Year of publication: |
2007
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|---|---|
| Authors: | Dahl, Darren W. ; Moreau, C.Page |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 357-369
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