This brand is just not that into you : exploring the role of firm integrity in how consumers react to customer firing
Martin Mende, Maura L. Scott, Katherine N. Lemon and Scott A. Thompson
| Year of publication: |
2015
|
|---|---|
| Authors: | Mende, Martin ; Scott, Maura L. ; Lemon, Katherine N. ; Thompson, Scott A. |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 233-249
|
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Bewertung | Evaluation | Firmenimage | Corporate reputation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313566