"This theatre is a part of me" : contrasting brand attitude and brand attachment as drivers of audience behaviour
Carsten Baumgarth
| Year of publication: |
2014
|
|---|---|
| Authors: | Baumgarth, Carsten |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 87-100
|
| Subject: | PLS | Brand identification | Brand attachment | Brand attitude | Brand prominence | Cultural brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431485