Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology

Horst Treiblmaier, Elena Petrozhitskaya

Year of publication:	2023
Authors:	Treiblmaier, Horst ; Petrozhitskaya, Elena
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 159.2023, p. 1-10
Subject:	Expectancy Theory \| Blockchain \| Tokens \| Loyalty \| Loyalty Programs \| Blockchain Marketing \| Beziehungsmarketing \| Relationship marketing \| Kundenbindungsprogramm \| Loyalty program \| Marketing

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