Time-locked free trial strategy in duopoly markets with switching costs
Haiping Wang, Jun Lin, Lun Ran
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Haiping ; Lin, Jun ; Ran, Lun |
| Published in: |
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies. - Berlin : Springer, ISSN 1614-2411, ZDB-ID 2106212-2. - Vol. 21.2023, 4, p. 639-681
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| Subject: | Consumer learning | Free trial | Network effects | Pricing | Switching cost | Wechselverhalten | Switching behaviour | Duopol | Duopoly | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Preiswettbewerb | Price competition | Lernprozess | Learning process |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10288-023-00532-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451398