Time on Camera : An Additional Explanation of NASCAR Tournaments

NASCAR's monetary reward structure uses a linear payout for races, with a non-linear payout for the season long tournament. We suggest that the season long non-linear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, we suggest that performance in a race provides additional benefits that are not captured in the monetary payout

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Year of publication:	2011
Authors:	Groothuis, Peter A.
Other Persons:	Groothuis, Jana D. (contributor) ; Rotthoff, Kurt W. (contributor)
Publisher:	[2011]: [S.l.] : SSRN
Subject:	Motorsport \| Sponsoring \| Sponsorship \| Sportveranstaltung \| Sport event \| Extensives Spiel \| Extensive form game \| Fernsehprogramm \| Television programme \| Einkommen \| Income

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Extent:	1 Online-Ressource (19 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Journal of Sports Economics, Vol. 12, No. 5, pp. 561-570 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments Spring 2010 erstellt
Classification:	J5 - Labor-Management Relations, Trade Unions, and Collective Bargaining ; D23 - Organizational Behavior; Transaction Costs; Property Rights
Source:	ECONIS - Online Catalogue of the ZBW

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