Time Orientation and Attitude to Advertising in Explaining Advertising Avoidance
Year of publication: |
2002-10-01
|
---|---|
Authors: | Davies, Gary ; Rojas Méndez, José |
Institutions: | Manchester Business School |
Subject: | Werbung | advertising | Werbewirkungsanalyse | analysis | Zeiteinteilung | timing |
Extent: | 415744 bytes 28 p. application/pdf |
---|---|
Series: | Working Paper ; No. 441 (2002) |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Sales promotion and advertising ; Individual Working Papers, Preprints ; Chile |
Source: | USB Cologne (business full texts) |
-
Determinants of Brand Advertising Inefficiency - Evidence from the German Car Market
Büschken, Joachim, (2003)
-
Expertensysteme für die Werbung
Esch, Franz-Rudolf, (1994)
-
Accountable advertising : a handbook for managers and analysts
Broadbent, Simon, (1997)
- More ...
-
Drop-Off/Pick-Up as a Method of Maximising Response Rates in Self Administered Surveys
Rojas Méndez, José, (2001)
-
The Role of Trust within the Behavioural Perspective on Marketing Channels
Duarte, Margarida, (2001)
-
Whitley, Richard, (2001)
- More ...