Time pressure and time planning in explaining advertising avoidance behavior
José I. Rojas-Méndez and Gary Davies
| Year of publication: |
2017
|
|---|---|
| Authors: | Rojas-Méndez, José I. ; Davies, Gary |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 4, p. 481-503
|
| Subject: | advertising avoidance | behavioral avoidance | mechanical avoidance | time allocation | time planning | time pressure | reactance theory | Zeitverwendung | Time use | Werbung | Advertising | Zeit | Time | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2017.1297972 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799258