Time-series models of pricing the impact of marketing on firm value
Xueming Luo, Koen H. Pauwels and Dominique M. Hanssens
| Year of publication: |
2012
|
|---|---|
| Authors: | Luo, Xueming ; Pauwels, Koen H. ; Hanssens, Dominique M. |
| Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 43-65
|
| Subject: | Marketingmanagement | Marketing management | Unternehmensbewertung | Firm valuation | Börsenkurs | Share price | Zeitreihenanalyse | Time series analysis | VAR-Modell | VAR model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552533