A new dynamics-based segmentation approach for maximizing long-term marketing impact
Catarina Sismeiro, Natalie Mizik, and Randolph E. Bucklin
| Year of publication: |
2008
|
|---|---|
| Authors: | Sismeiro, Catarina ; Mizik, Natalie ; Bucklin, Randolph E. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2008, 2, p. 63-92
|
| Subject: | Marktsegmentierung | Market segmentation | Arzneimittel | Pharmaceuticals | Marketingmanagement | Marketing management | Ärzte | Physicians | Verhalten | Behaviour | Zeitreihenanalyse | Time series analysis | VAR-Modell | VAR model | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779745