Time Versus Market Orientation in Product Concept Development: Empirically-Based Theory Generation
| Year of publication: |
1997
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|---|---|
| Authors: | Burchill, Gary ; Fine, Charles H. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 43.1997, 4, p. 465-478
|