Time versus market orientation in product concept development: Empirically-based theory generation
| Year of publication: |
1997
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|---|---|
| Authors: | Burchill, Gary ; Fine, Charles H. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 37.1997, 5, p. 489-492
|