Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
| Year of publication: |
2011
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| Authors: | Ho, Shuk Ying ; Bodoff, David ; Tam, Kar Yan |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 22.2011, 3, p. 660-680
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