Timing of apology after service failure : the moderating role of future interaction expectation on customer satisfaction
Year of publication: |
2020
|
---|---|
Authors: | Min, Kyeong Sam ; Jung, Jae Min ; Ryu, Kisang ; Haugtvedt, Curtis P. ; Mahesh, Sathiadev ; Overton, John |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 2/3, p. 217-230
|
Subject: | Apology | Timing | Service failure and recovery | Customer satisfaction | Kundenzufriedenheit | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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