Tis better to give than receive? : how and when gender and residence-based segments predict choice of donation- versus discount-based promotions
Karen Page Winterich, Robert E. Carter, Michael J. Barone, Ramkumar Janakiraman, Ram Bezawada
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Winterich, Karen Page ; Carter, Robert E. ; Barone, Michael J. ; Janakiraman, Ramkumar ; Bezawada, Ram |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 4, p. 622-634
|
| Subject: | Promotions | Donations | Segmentation | Interdependence | Gender | Residence | Geschlecht | Fundraising | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jcps.2014.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011411534