To buy or not? : an exploratory study on consumer buying behaviour in life insurance
Year of publication: |
2022
|
---|---|
Authors: | Singh, Neha ; Panigrahi, Rajeshwari |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 20.2022, 1, p. 1-13
|
Subject: | Consumer Behaviour | Life Insurance | Foggs' Behavioural Model | Exploratory Study | Konsumentenverhalten | Consumer behaviour | Lebensversicherung | Life insurance | Indien | India |
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