To each his own? : how comparisons with others influence consumers’ evaluations of their self‐designed products
C. Page Moreau; Kelly B. Herd
| Year of publication: |
2009
|
|---|---|
| Authors: | Moreau, C. Page ; Herd, Kelly B. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 5, p. 806-819
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Mass Customization | Mass customization | Soziales Verhalten | Social behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945174