To jeep or not to keep : effects of online customer reviews on product returns
Alec Minnema, Tammo H.A. Bijmolt, Sonja Gensler, Thorsten Wiesel
| Year of publication: |
September 2016
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|---|---|
| Authors: | Minnema, Alec ; Bijmolt, H. A. ; Gensler, Sonja ; Wiesel, Thorsten |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 253-267
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| Subject: | Product returns | Online customer reviews | e-Commerce | e-WOM | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Personalisierung | Personalization | Kundenservice | Customer service | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.03.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566694