To partition or not to partition : role of trade-in price on consumer evaluations of purchases involving trade-ins
Tom Joonhwan Kim, Joydeep Srivastava
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Tom Joonhwan ; Srivastava, Joydeep |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 32.2022, 2, p. 251-273
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| Subject: | Consolidated prices | Evaluability | Partitioned prices | Price bundling | Pricing | Reference price | Trade-in price | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Preiswettbewerb | Price competition | Substitutionsgüter | Substitute goods | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013177895