To personalize or not to personalize online purchase interactions : implications of self-selection by retailers
Sriram Thirumalai; Kingshuk K. Sinha
| Year of publication: |
2013
|
|---|---|
| Authors: | Thirumalai, Sriram ; Sinha, Kingshuk K. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 24.2013, 3, p. 683-708
|
| Subject: | personalization strategy | self-selection | cutomer loyalty | econometric analysis | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Einzelhandel | Retail trade | Personalisierung | Personalization | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128782