To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity

Aner Tal, Yaniv Gvili, Moty Amar

Year of publication:	2022
Authors:	Tal, Aner ; Gvili, Yaniv ; Amar, Moty
Subject:	branding \| consumer identity \| consumption experience \| food products \| food taste \| hedonics \| psychological needs \| self-identity \| social group \| Konsumentenverhalten \| Consumer behaviour \| Lebensmittel \| Food \| Lebensmittelkonsum \| Food consumption \| Markenführung \| Brand management \| Ernährungsindustrie \| Food industry \| Persönlichkeitspsychologie \| Personality psychology \| Soziale Gruppe \| Social group \| Ernährungssicherung \| Food security

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