To segment or not? : that is the question
Aaron Tkaczynski, Sharyn R. Rundle-Thiele, Nina Katrine Prebensen
| Year of publication: |
January 2018
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|---|---|
| Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn R. ; Prebensen, Nina K. |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 24.2018, 1, p. 16-28
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| Subject: | Activity market segmentation | Northern Norway | target marketing | TwoStep cluster analysis | winter tourism | Marktsegmentierung | Market segmentation | Norwegen | Norway | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Tourismusmarketing | Tourism marketing | Wintersport | Winter sports | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766716679482 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875974