Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Aparna Sundar, Theodore J. Noseworthy
| Year of publication: |
June 2016
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|---|---|
| Authors: | Sundar, Aparna ; Noseworthy, Theodore J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2016, 1, p. 44-67
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| Subject: | expectancy disconfirmation | brand personality | sensory marketing | touch | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011521911