Too good to be true : the role of online reviews' features in probability to buy
Ewa Maslowska, Edward C. Malthouse and Stefan F. Bernritter
| Year of publication: |
2017
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|---|---|
| Authors: | Maslowska, Ewa ; Malthouse, Edward C. ; Bernritter, Stefan F. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 1, p. 142-163
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| Subject: | online reviews | probability of purchase | online ratings | review valence | review volume | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Bewertung | Evaluation | Kaufentscheidung | Purchase decision | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1195622 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687909