Too much commitment? : an online experiment with tempting YouTube content
Claes Ek, Margaret Samahita
| Year of publication: |
2023
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|---|---|
| Authors: | Ek, Claes ; Samahita, Margaret |
| Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 208.2023, p. 21-38
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| Subject: | Commitment devices | Pessimism | Self-control | Social media | Social Web | Social web | Experiment | Online-Marketing | Internet marketing | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jebo.2023.01.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014417860