Too much is not always good : the inverted U-shaped link between green customer integration and opportunistic behavior
Haiqing Shi, Taiwen Feng and Zhiyi Li
| Year of publication: |
2022
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|---|---|
| Authors: | Shi, Haiqing ; Feng, Taiwen ; Li, Zhiyi |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 5, p. 987-1009
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| Subject: | Moderating effect | Green customer integration | Inverted U-shaped effect | Opportunistic behavior | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2021-0062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390932