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Too much of a good thing : the impact of product variety on operations and sales performance

Xiang Wan; Philip T. Evers; Martin E. Dresner
Year of publication:
2012
Authors: Wan, Xiang ; Evers, Philip T. ; Dresner, Martin
Published in:
Journal of operations management. - Hoboken, NJ : Wiley, ISSN 0272-6963, ZDB-ID 856225-8. - Vol. 30.2012, 4, p. 316-324
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