Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Zhipeng Xie, Tao Wang, Jing Zhao and Huanyu Qin
| Year of publication: |
2023
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|---|---|
| Authors: | Xie, Zhipeng ; Wang, Tao ; Zhao, Jing ; Qin, Huanyu |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 6, p. 789-798
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| Subject: | Brand relationship | Cognitive priming | Cuteness | Letter shape | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2022-3977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315447