Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Tao Wang; Ling Zhou; Yupeng Mou; Jing Zhao
| Year of publication: |
2014
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| Authors: | Wang, Tao ; Zhou, Ling ; Mou, Yupeng ; Zhao, Jing |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 5, p. 769-776
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| Subject: | Country of origin image (CoI) | Performance image | Institution image | Pragmatic legitimacy | Social legitimacy | Indien | India | Herkunftsbezeichnung | Designation of origin | Legitimität | Legitimacy | Firmenimage | Corporate reputation | USA | United States | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Institutionenökonomik | Institutional economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010404102