Top global firms' use of brand profile pages on SNS for marketing communication
Sanjaya S. Gaur (Sunway University Business School, Sunway University, Bandar Sunway, Malaysia), Chayanin Saransomrurtai (Supersports Vietnam, Central Retail Corporation, Ho Chi Minh City, Vietnam), Halimin Herjanto (McKendree University School of Business, McKendree University, Lebanon, Illinois, USA)
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Gaur, Sanjaya Singh ; Saransomrurtai, Chayanin ; Herjanto, Halimin |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 3, p. 316-340
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| Subject: | brands | brand profile pages | Facebook | global firms | online marketing communication | social network site | web-based communities | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Markenimage | Brand image | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1045287 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432435