How can topic-modelling of user-reviews reshape market surveys? : exploring factors influencing usage intention of e-learning services through a novel multi-method approach
Arghya Ray, Pradip Kumar Bala, Rashmi Jain
| Year of publication: |
2022
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|---|---|
| Authors: | Ray, Arghya ; Bala, Pradip Kumar ; Jain, Rashmi |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 40.2022, 2, p. 259-284
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| Subject: | e-learning | consumer perspectives | latent Dirichlet allocation | LDA | multi-method approach | NLP-based approach | path analysis | qualitative analysis | quantitative analysis | sentiment analysis | text mining | E-Learning | E-learning | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Emotion |
Online Resource