Toward a digital empathy framework : evaluating user experience research methods

Jan Joosten, Prof. Dr. Alexander Hahn, Prof. Dr. Katharina Klug, Prof. Dr. Florian Riedmüller, Prof. Dr. Dirk Totzek

New technologies require aesthetic and hedonic user experience (UX) design to remain competitive. For guidance, a conceptual digital empathy framework explains and recommends individual UX research methods. The digital empathy framework is supported by two case studies of triangulated UX research methods - facial coding, eye tracking, and surveys - that provide valuable complementary insights.

MoreLess

Year of publication:	2024
Authors:	Joosten, Jan ; Hahn, Alexander ; Klug, Katharina ; Riedmüller, Florian ; Totzek, Dirk
Published in:	Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-7516, ZDB-ID 2425938-X. - Vol. 41.2024, 5, p. 80-87
Subject:	Digitalisierung \| Digitization \| Wissenschaftliche Methode \| Scientific method \| Emotion \| Bewertung \| Evaluation