Toward a typological view of buyer-supplier relationships : challenging the unidimensional relationship continuum
Jukka Vesalainen; Marko Kohtamäki
| Year of publication: |
2015
|
|---|---|
| Authors: | Vesalainen, Jukka ; Kohtamäki, Marko |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 49.2015, p. 105-115
|
| Subject: | Configurational approach | Buyer supplier relationships | Relational capital | Relationship-specific investments | Typological theory | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011373942