Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Jase R. Ramsey, Melanie P. Lorenz, Douglas Roy and Plinio Monteiro
| Year of publication: |
2024
|
|---|---|
| Authors: | Ramsey, Jase R. ; Lorenz, Melanie P. ; Roy, Douglas ; Monteiro, Plínio Rafael Reis |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 1, p. 62-77
|
| Subject: | co-creation | Customer engagement | customer-to-customer | new product development | trust | value | Kundenintegration | Customer integration | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Vertrauen | Confidence | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2023.2261101 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014515032