Toward the development of hedonic-utilitarian measures of retail service

Gregory T. Bradley, Elizabeth K. LaFleur (College of Business, University of Southern Mississippi, Long Beach, MS, United States)

Year of publication:	September 2016
Authors:	Bradley, Gregory T. ; LaFleur, Elizabeth K.
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 60-66
Subject:	Retail service \| Hedonic value \| Utilitarian value \| Scale development \| Einzelhandel \| Retail trade \| Dienstleistungsqualität \| Service quality \| Konsumentenverhalten \| Consumer behaviour \| Kundenwert \| Customer value \| Hedonischer Preisindex \| Hedonic price index \| Dienstleistungssektor \| Service industry

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