Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Srinivasan Ratneshwar ; Allan D. Shocker ; David W. Stewart
| Year of publication: |
1987
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|---|---|
| Authors: | Ratneshwar, Srinivasan |
| Other Persons: | Shocker, Allan D. (contributor) ; Stewart, David W. (contributor) |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1987, 4, p. 520-533
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| Subject: | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001023711