Towards a better understanding of e-commerce : exploring the effects of touch and digitization
Avinash Arya; Ganesh D. Bhatt
| Year of publication: |
2003
|
|---|---|
| Authors: | Arya, Avinash ; Bhatt, Ganesh D. |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 2.2003, 2, p. [247]-256
|
| Subject: | Electronic Commerce | E-commerce | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 256 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001971455