Towards a competitive arousal model of decision-making: A study of auction fever in live and Internet auctions
| Year of publication: |
2005
|
|---|---|
| Authors: | Ku, Gillian ; Malhotra, Deepak ; Murnighan, J. Keith |
| Published in: |
Organizational Behavior and Human Decision Processes. - Elsevier, ISSN 0749-5978. - Vol. 96.2005, 2, p. 89-103
|
| Publisher: |
Elsevier |