Towards a comprehensive understanding of lead userness : the search for individual creativity
Rita Faullant, Erich J. Schwarz, Ines Krajger and Robert J. Breitenecker
| Year of publication: |
2012
|
|---|---|
| Authors: | Faullant, Rita ; Schwarz, Erich J. ; Krajger, Ines ; Breitenecker, Robert J. |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 21.2012, 1, p. 76-92
|
| Subject: | Kreativität | Creativity | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Produktentwicklung | New product development | Hausgerät | Home appliances |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009519801