Towards a map of marketing information systems : an inductive study
Elizabeth Daniel, Hugh Wilson and Malcolm McDonald
Year of publication: |
2009
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Authors: | Daniel, Elizabeth ; Wilson, Hugh ; McDonald, Malcolm |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 131-157
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