Towards a review-analytics-as-a-service (RAaaS) framework for SMEs : a case Study on review fraud detection and understanding
Xuan Truong Du Chau, Thanh Toan Nguyen, Vinh Khiem Tran, Sara Quach, Park Thaichon, Jun Jo, Bay Vo, Quang Dieu Tran, Quoc Viet Hung Nguyen
| Year of publication: |
2024
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|---|---|
| Authors: | Xuan Truong Du Chau ; Thanh Toan Nguyen ; Vinh Khiem Tran ; Quach, Sara ; Thaichon, Park ; Jo, Jun ; Bay Vo ; Quang Dieu Tran ; Quoc Viet Hung Nguyen |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 1, p. 76-90
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| Subject: | fake reviews | Big data analytics | marketing decisions | product ranking | KMU | SME | Big Data | Big data | Betrug | Fraud | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221146004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631578