Towards a theoretical framework of motivations and interactivity for using IPTV
Year of publication: |
2013
|
---|---|
Authors: | Kim, Juran ; Lee, Ki Hoon |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 2, p. 260-264
|
Publisher: |
Elsevier |
Subject: | Motivations | Perceived interactivity | Attitude | IPTV |
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