Towards a unifying marketing approach through service
ed. by Steve Baron
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Baron, Steve (contributor) |
| Published in: |
Service marketing ; Vol. 4
|
| Publisher: |
Los Angeles [u.a.] : Sage |
| Subject: | Dienstleistungsmarketing | Services marketing | Marketingtheorie | Marketing theory | Dienstleistungsqualität | Service quality | Social Web | Social web |
| Description of contents: | Table of Contents [gbv.de] |