Towards customer-induced service orchestration : requirements for the next step of customer orientation
Rainer Alt, Jan Fabian Ehmke, Reinhold Haux, Tino Henke, Dirk Christian Mattfeld, Andreas Oberweis, Barbara Paech, Alfred Winter
| Year of publication: |
2019
|
|---|---|
| Authors: | Alt, Rainer ; Ehmke, Jan Fabian ; Haux, Reinhold ; Henke, Tino ; Mattfeld, Dirk C. ; Oberweis, Andreas ; Paech, Barbara ; Winter, Alfred |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 29.2019, 1, p. 79-91
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| Subject: | Customer orientation | Service orchestration | Customer empowerment | Customer-induces services | Electronic intermediary | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
Erscheint auch als (Online-Ausgabe):
Alt, Rainer *1964-*. Towards customer-induced service orchestration, 2019
Persistent link: https://www.econbiz.de/10012004955