Towards green product consumption : effect of green marketing stimuli and perceived environmental knowledge in Indian consumer market
Deepak Jaiswal, Bhagwan Singh, Rishi Kant and Abhijeet Biswas
| Year of publication: |
2022
|
|---|---|
| Authors: | Jaiswal, Deepak ; Singh, Bhagwan ; Kant, Rishi ; Biswas, Abhijeet |
| Subject: | Eco-brand | Eco-label | Emerging market | Environmental advertisements | Green purchasing behaviour | Perceived environmental knowledge | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Umweltzeichen | Indien | India | Umweltmanagement | Environmental management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/SBR-05-2021-0081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886342