Towards new conceptualizations of branding : theories of the middle range
Roderick J. Brodie; Leslie De Chernatony
| Year of publication: |
2009
|
|---|---|
| Authors: | Brodie, Roderick J. ; De Chernatony, Leslie |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 1, p. 95-100
|
| Subject: | Markenartikel | Brand | Definition | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003826390