Towards prediction of nonlinear and nonstationary evolution of customer preferences using local Markov models
| Year of publication: |
2009
|
|---|---|
| Authors: | Bukkapatnam, Satish T. S. ; Yang, Hui ; Madhavi, Foad |
| Published in: |
Product research : the art and science behind successful product launches. - Dordrecht : Springer, ISBN 978-90-481-2859-4. - 2009, p. 271-287
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Markov-Kette | Markov chain | Nichtlineare Dynamik | Nonlinear dynamics | Zustandsraummodell | State space model | Produktgestaltung | Product design | Kraftfahrzeug | Motor vehicle |
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