Tracing the evolution & projecting the future of in-store marketing

B. Kumar, Nita Umashankar and Insu Park

Year of publication:	2014
Authors:	Kumar, B. ; Umashankar, Nita ; Park, Insu
Published in:	Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 27-56
Subject:	Shopper marketing \| online environment \| in-store environment \| omni-channel \| Ladengestaltung \| Store design \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade

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